TedxBristol Speakers 2015

Kirsty Cockburn

Preparing for the Unexpected: Why Media Matters in Times of Disaster

Time: 16:15 PM

Kirsty Cockburn is the Director of Communications and Fundraising at BBC Media Action, an international charity that uses radio, TV and social media to help improve people’s lives in the world’s poorest countries.

Kirsty has worked as a journalist and as an aid worker for most of her life and knows first-hand the powerful role that media and communication can play in enabling people to access reliable, useful and timely information. Her passion for social justice has taken her around the world; she joined the BBC World Service in 1992 to help launch a print magazine called BBC Worldwide, and later moved to the charity Sightsavers International completing assignments in Ghana, Kenya and Bangladesh, witnessing the moment when someone who has been blind sees again.

Last April she found herself in the middle of one of the most devastating natural disasters of recent times, when the ground shook beneath her feet and she witnessed the magnitude 7.8 earthquake in Kathmandu in Nepal. Thankfully Kirsty survived to tell her story to the TEDx audience, but hundreds of thousands of people around the world are still suffering as a result of natural disasters, and Kirsty’s hope is that sharing her knowledge, and of course sharing her TEDxBristol talk, will help save lives and change outcomes for the better.

My great expectation for the future is...

...as sources information and ways of communicating open up people are more able to engage and collaborate and hold their leaders to account.

Watch Kirsty Cockburn's TedX 2015 talk here: